By: Emily Manor, Creative Director
As any Wake Forest student can tell you, the four years we are lucky enough to spend at this school fly by way too fast. As senior year rolls around and the lasts of the lasts start to begin, it is hard not to think ahead to plans for the future. For typical Wake students these plans may include applying for graduate school, looking for a job, or taking a year off to travel. And of course there is also starting your own company and becoming a CEO. Well, maybe not that last part, unless your name is Brittney Bogues, a 2009 Wake Forest graduate, who is now the CEO of her own PR firm, All in PR, which is located in Washington D.C.
Bogues credits both her education and experience at Wake Forest for giving her the tools necessary to take risks and start her own company. Following graduation in May 2009 Bogues worked at multiple PR firms, yet in the back of her mind she was always thinking “you know I could not only do this, but I could do this better.” Taking the skills she learned while working for other PR firms, and combining them with a little bit of guts, Bogues started her own PR firm, All in PR. Luckily for Bogues, she had the perfect first client: her famous father Muggsy Bogues, a famous NBA star and fellow Wake Forest alum. Although in its infancy, All in PR has already began to make waves in the PR world and has represented Floyd Mayweather, Sheila Stewart, No Mas Apparel, Melba’s Restaurant NYC, and Guyrilla’s Bro Con 2011.
Bogues was a Sociology major and double Communication and Studio Art minor while at Wake. After having grown up with a famous father Bogues was introduced to public relations at an early age. Her biggest advice for current students is to take any opportunity that you can get, whether it is an unpaid internship or an entry level job, and above all to learn how to network. As Bogues says, “Networking is the most important thing you can do. It really isn’t about what you know, but rather about who you know, especially in an industry such as public relations, where you are working towards representing a positive image for your client.” Bogues believes that the public relation industry is becoming even more important in the digital era, where social media platforms such as Twitter and Facebook allow you to reach a large amount of people in an inexpensive way. One of the biggest challenges that a young firm such as All in PR has faced is gaining a reputation within an industry that already has many big name firms. However, Bogues believes that by creating their own niche within the industry, All in PR is able to stand out among other more established firms.
So what does the future hold for All in PR and Brittney Bogues? Bogues hopes to continue to add clients, grow as a company, and really make in impact in people’s lives. “All you really have is an image. Our job is to make sure that the image our clients project is one that is positive and really representative of that individual client. All in PR wants to continue to grow as a brand that helps people achieve these goals.” After speaking with Bogues it was easy to hear the passion she feels for her job projected in her voice. At only 24 years old she has already not only followed her dreams, but she has helped make others dreams come true as well. This fellow Demon Deacon says she really believes it was at Wake where she was able to learn to believe in herself, and that she wouldn’t be where she is now if she hadn’t had the experiences that she did here at Wake Forest.
So for all of you second semester seniors out there don’t fear, life after college doesn’t have to be filled with endless hours of a job that you don’t enjoy. As Bogues says, it really is about figuring out what you are passionate about and not letting any time go to waste in pursuing these passions. For more information about All in PR click here.